Career Task: Brand Amassador/ Sales Promotion Executive
In this day and age, it's actually possible to make a living off being a social media influencer. I'm constantly checking Instagram so I'm kind of fascinated how you can make money off being an Instagram personality as many professional photographers I follow are paid to advertise and promote brands and content on their pages. I thought it would be interesting to research what it takes to become a brand ambassador. Nikon and canon pay photography influencers to test products and advertise them. So if this is actually possible what would it take for me to do it?
1. SELL MYSELF (not literally)
for example; f you're applying to a bikini company, it might find someone who spends a lot of time at the beach, travels extensively and has a decent photographer on-hand to be an ideal brand ambassador.
If you are a loyal supporter of a brand -- such as being a past customer or an engaged follower who likes and shares the brand's posts on a regular basis -- you'll be sure to score some bonus points.
2. BUILD FOLLOWERS AND ENGAGEMENT.
If you're well-liked by your followers, it's obvious: not only through the number of likes and comments you get, but also by the type of comments left on the posts.
When your followers give you genuine compliments that are related to the current post, it shows they are attentive and care about what you're showing them. If they're curious about where you got your clothing or accessories from, that's a good sign. It shows that your fans look to you for fashion advice.
This is a major selling point, as not every Instagram model has the same type of following. Be sure to respond to comments and messages, in order to build up a “super fan” base quickly.
3. CREATE A COHESIVE LOOK AND FEEL.
The most appealing accounts are those that are easy on the eyes and have clear, concise personalities.
Creating content that people can relate to is the best way to gain an engaged following. This will allow the brands to recognize your account's identity, and will help them gauge whether or not you represent their vibe.
4. UNDERSTAND THE GUIDELINES.
At the end of the day, this is a business transaction. The brand you're representing will expect you to bring in new potential customers, in exchange for products or payment.
Each collaboration is different, but you might expect to gain bragging rights for working with that company, as well as free products and commission on your sales. Some programs even offer discount codes for your followers.
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